They don’t do it -- because they’ve had enough. Some women in midlife are not coloring their hair, dieting religiously, and struggling to achieve unrealistic standards of physical beauty.

While the statistics continue to startle us -- $8.2 billion worth of beauty products sold in 2006, a $55.4 billion annual weight loss industry, and 2.7 million women aged 51-64 who underwent cosmetic surgery in 2005 -- there appears to be a subset within this demographic that is letting go of measuring self-worth based on appearances.

Could it be that there’s a backlash against all the nipping, tucking and Photoshopping to create impossible beauty ideals?